Public attitudes to fair trade and ethical consumption
Photo: Alejandro García/CAD Productions

GlobalCAD conducted in 2018 a baseline study examining consumer and policymaker perspectives on sustainable consumption and production issues. The study report is presented in two parts, one focused on consumer attitudes and the other focused on European Union decision maker views on priorities for and barriers to achieving SDG12.

Trade Fair, Live Fair, launched in 2017, is a three-year project funded by the European Union (EU) that brings together 21 organizations, including Fairtrade International, in the fair trade and ethical fashion movements across Europe to mobilize European citizens to drive changes towards achieving sustainable consumption and production (in line with Sustainable Development Goal 12).

The project ultimately aims to promote more resilient livelihoods for farmers and workers, especially in the global South.

European Union decision-makers’ perspectives on sustainable consumption and production

Public attitudes to fair trade and ethical consumption (literature review and consumer survey)

Nina Retzlaff
Nina Retzlaff
Nina works as a program manager and senior consultant at CAD in promoting, managing, monitoring and evaluating partnerships for CSR, the base of the pyramid approaches, financial inclusion and sustainable private sector development. LinkedIn