BoP Sector Dialogue – Fast Moving Consumer Goods (FMCG)

Jul. 2016 – Nov. 2016

CAD, in collaboration with the John D. Gerhart Center for Philanthropy, Civic Engagement, and Responsible Business (GC) (part of the American University of Cairo), produced a hands-on, sector-specific handbook/guide for inclusive business practitioners in the Fast Moving Consumer Goods (FMCG) sector. The guide summarizes current research, present case studies of successful inclusive business models in the FMCG sector and document the experiences of companies who have implemented them.

CAD was in charge of:

1. Creation of practitioner guide for companies that provide FMCG services to BoP customers

  • Developing a concept for the guide in a toolbox format
  • Desk research and identification of 20-30 experts from business, public sector and civil society
  • Data analysis and development of guide (40-50 pages)

2. Development and execution of an FMCG awareness raising event for Inclusive Business stakeholders (Cairo, Egypt)