Creative Economy: Development of a community strategy and implementation plan


The International Year of Creative Economy for Sustainable Development comes in the context of the COVID-19 pandemic, that has paralyzed the creative economy. According to UNESCO, the health crisis has also revealed and worsened the pre-existing vulnerabilities within the culture sector. Many artists and cultural professionals have been ineligible for social and economic assistances that saved workers in other sectors. A number of activities are taking place this 2021 “to highlight the power of creativity for resilience in a time of pandemic and to share best practices and experiences, enhance human resource capacity, promote an enabling environment at all levels as well as tackle the challenges of creative economy”, as UNESCO states.

In this context, GlobalCAD offered an all-inclusive communications service for the International Year of the Creative Economy for Sustainable Development. This included strategy, development, and implementation of several communication actions under close supervisions of UNESCO about the International Year of the Creative Economy for Sustainable Development.

Services Provided:

Raise awareness of different audiences (e.g., UNESCO Member States, government officials/policymakers, civil society actors, private sector) about UNESCO’s conventions in the field of culture, in particular the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions and the 1980 Recommendation concerning the Status of the Artist

Raise awareness about the International Fund for Cultural Diversity

Promote the UNESCO Open Roadmap for the Implementation of the 2005 Convention in the Digital Environment

Promote the importance of gender equality in the creative economy

Promote UNESCO’s milestone events of the International Year of the Creative Economy for Sustainable Development, such as the UN High-Level Meeting on Culture and Sustainable Development, 8th session of the Conference of Parties of the 2005 Convention, an awarding ceremony planned for the UNESCO prize