Design and implementation of three communication strategies in Mexico

03/2021 - 02/2022
UNICEF has developed different strategies focused on improving education services, taking into account, among others, the quality of water, sanitation and hygiene (WASH) services in schools, absenteeism in pre-school education levels and the right to education. Based on these strategies, and through the implementation of three thematic Communication for Development (C4D) strategies, UNICEF aims to achieve a positive and measurable impact on social norms and behaviours related to water, sanitation and hygiene (WASH) in schools, educational inclusion of migratory inclusion of migrant children in education and participation in pre-school education.

To provide the necessary support that UNICEF requires in its work to disseminate the results of projects and programmes implemented in the country and to change the way children and adolescents are educated, GlobalCAD is offering its extensive experience in the country and in the area of communication to help UNICEF achieve its goals.

Specific objectives:
• Develop and implement evidence-based communication strategies for Social and Behavioural Change (SBCC), with the aim that different target groups of the three Behaviour Change (SBCC) strategies, based on evidence, with the aim of providing different target groups in the three thematic areas with timely and adequate areas are provided with timely and adequate information to enable them to make informed decisions, and that those who reproduce the barriers to accessing informed decisions and that those who reproduce barriers to accessing rights can adjust their behaviour.
• Define differentiated key messages and dissemination channels to influence behavioural change among different audiences and levels of influence for the three thematic areas;
• For each of the consultancy topics, generate communication tools, channels and approaches to facilitate dialogue, participation and involvement of children, families, communities, networks to influence positive social change to influence positive social and behavioural changes.

Services Provided:


Desk review

Elaboration of three communication strategies in the areas of WASH, preschool education and education access for migrant children

Elaboration of communication strategies implementation plan

Development of communication and dissemination products

Implementation of communication strategies in the three areas

Final report and presentation of results to UNICEF México