In a context in which the COVID-19 pandemic is causing an enormous impact on the economy and particularly on the most vulnerable communities, the creation of new employment opportunities constitutes an essential factor in fostering the growth of local and sustainable economic development.
In this context, the United Nations Industrial Development Organisation (UNIDO), in collaboration with the German Government, is implementing the Special Initiative for Training and Job Creation (SI), a project that aims to respond to youth unemployment in Africa by creating partnerships with the private sector, civil society and public and private institutions.
On the basis of this initiative, the Government of Ethiopia is leading the implementation of the SI through the promotion of Integrated Agro-Industrial Parks (IAIPs) and Rural Transformation Centres (RTCs). The objective of this initiative is, on the one hand, to support the Agro-industrial Strategy and rural economic growth in the country; and on the other hand, to attract the private sector in order to guarantee the establishment of agro-processing plants and the integration of farmers into the value chain.
CAD Productions, with its extensive experience in the creation of social impact content, and in collaboration with UNIDO, the Ethiopian Ministry of Trade and Industry (MoTI) and the Regional Industrial Parks Development Corporation (RIPDC), will be responsible for the visibility of this initiative. The production of a promotional documentary and the creation of a series of communication products illustrating the main elements and good practices of the initiative will contribute to increase community awareness and collaboration.
This material is also expected to be presented at the launching ceremony of the IAIPs. The project starts this April and is due to be completed in June 2021.