CAD performs a baseline study for Fairtrade International’s DEAR Project “Trade Fair, Live Fair”
Main photo: Isaac Fryxelius on Pixabay. CC0 Creative Commons.

CAD has been contracted by Fairtrade International to perform a baseline study for the Trade Fair Live Fair project. The collaboration aims to increase awareness of sustainable consumption and production.

The objective is to foster more resilient livelihoods for the producers and workers engaged in the production of the products consumed within the EU.

The baseline study will start with a literature review of the European public’s attitude to fair trade and ethical consumption. Then, a mapping of selected EU decision makers’ understanding of and engagement in sustainable consumption and production topics will be completed.

Finally, a review of the Trade Fair Live Fair project set-up will be completed, with recommendations for the project’s M&E system and management, and on how to deepen impact. The assignment will be performed during August – December 2018.

The Trade Fair Live Fair (TFLF) project is a three-year initiative created by leading Fair Trade and Ethical Fashion movements in Europe. It aims at increasing awareness of sustainable consumption and production in line with the United Nations’ Sustainable Development Goals (SDGs), especially Responsible Consumption and Production (SDG12).

It is also aligned with the objectives of Climate Action (SDG13), Decent Work and Economic Growth (SDG8) and Gender Equality (SDG5).

The project is financed by the European Commission under the Development Education and Awareness Raising Programme (DEAR).

It will focus on (1) research and knowledge sharing among participating organizations, policymakers and civil society, (2) campaigning and advocacy work for awareness raising with policymakers, private companies and civil society at local, national and European level, and (3) capacity building to strengthen Fair Trade actors’ and other civil society organizations’ (CSOs’) capacities to implement campaigning and advocacy work.