CAD and IBAN held a Lessons-Learnt Workshop with Egyptian companies
Photo credit: CAD Productions

CAD and IBAN held a Lessons-Learnt Workshop as part of the Strategic Advisory Service Programme they have been developing since January 2017. During this workshop, attendees evaluated the results of the mentoring on inclusive business offered to 15 Egyptian companies in the Fast Moving Consumer Goods sector.

In the frame of the workshop, representatives of these companies defined partnerships strategies to accelerate the impact of their business.

Common obstacles to access to new markets and to financing opportunities were discussed as well as some creative alternatives to overcome them.

The SAS Methodological Mentoring Programme

In 2015 IBAN launched a baseline assessment of the FMCG sector in Egypt targeting the BoP. Based on the identified opportunities for inclusive business models, IBAN decided to develop capacity building and networking events for companies and other stakeholders in the ecosystem and launched a Global Practitioner Guide on IB in the FMCG sector with case studies worldwide.


Photo credit: CAD Productions


The SAS Methodological Mentoring Programme was implemented for the first time between January and June 2017 in ten companies in the sector of fast moving consumer goods in Egypt and included a company diagnosis, a BoP fitness assessment and value chain analysis as well as an in-depth interview with each company. From January to July of 2017, GlobalCAD and IBAN advised ten companies on their inclusive business strategy. Based on the high number of incoming applications for the first phase and the positive feedback, it was decided to continue the program and launch the second phase with five more companies (July to December 2017).

The Programme on Inclusive Business allowed Egyptian companies to develop and further improve their inclusive business and partnership strategy.

The tool “Remote Strategic Advisory Services” was included in the Green and Inclusive Business Toolbox: Promoting Green and Inclusive Business Models in Development Cooperation Programmes, published by GIZ and identified as especially useful in countries where private sector development programmes with inclusive business activities are not very present and the enabling ecosystem is fragile.