4.5 billion people living at the Base of the Pyramid (BoP) have a combined spending power of $5 trillion dollars. Fast Moving Consumer Goods (FMCG) are responsible for a large share of this spending in lowincome communities. At the same time, companies have the possibility to create a positive impact on these communities by developing products and services that integrate and impact livelihoods in a sustainable and inclusive way.
The Inclusive Business Action Network (IBAN), GlobalCAD and the John D. Gerhart Center of AUC just published a new Practitioners Guide for Inclusive Business in the FMCG sector on how to develop Inclusive Business Models in this industry. The official launch of the guide called A Guide to Inclusive Business IN THE FAST MOVING CONSUMER GOODS (FMCG) SECTOR took place in the course of IBAN 2nd Inclusive Business Sector Dialogue on FMCG in Egypt on 28 and 29 November 2016.
This guide is targeted at reaching the global community of inclusive business players who have an interest in the FMCG sector. It makes the case for the FMCG Industry at the BoP and dives into the most relevant parts of the FMCG value chain as well as the organisation itself and the surrounding ecosystem. Presenting lessons learned and proposing innovative approaches, the guide provides practical advice for organisations on how to develop and strengthen their inclusive business model.