CAD is producing a hands-on, sector-specific handbook/guide for inclusive business practitioners in the Fast Moving Consumer Goods (FMCG) sector on behalf of the Inclusive Business Action Network (IBAN). The guide will summarize current research and present case studies of successful inclusive business models in the FMCG sector. Experiences of companies who have successfully implemented them will be documented and highlighted. The guide aims to provide guidance for companies on how to assess and adapt their existing inclusive business activities or launch their own inclusive business model.

The guide is prepared in collaboration with the John D. Gerhart Center for Philanthropy, Civic Engagement, and Responsible Business (GC) (part of the American University of Cairo). As part of the project, CAD and GC, in close collaboration with the Regional and Inclusive Business Hub (RIBH) MENA of GIZ, will be executing an awareness raising event and interactive workshop for Inclusive Business stakeholders in Cairo (Egypt).