CAD, as part of the European BoP Learning Labs, is partnering with the World Business Council for Sustainable Development (WBCSD), to offer an e-learning course targeting technical and middle management professionals who aim to improve their understanding and skills on approaches to developing, implementing, and scaling inclusive business models.
A decade after CK Prahalad and Stu Hart published “The Fortune at the Bottom of the Pyramid”, there has been tremendous learning about how to build successful inclusive businesses. CAD, together with the European BoP Learning Labs and the WBCSD, has been in the midst of this ongoing learning process, supporting companies as they venture into these new markets. However, we see that often, managers struggle with their task as they try with standard tools and fail.
Even though many tools have been developed, they are not easy for business professionals to find and use. Therefore, the WBCSD and European BoP Learning Labs are partnering one more year to offer an executive education course designed especially for management professionals –setting them up to succeed in the unique and challenging conditions of low-income markets in developing countries.
Content and Structure of the course
The course this second year will consist of 8 modules: Opening; Inclusive Business Innovation; Market Understanding and Marketing; Last Mile Distribution; Financing; Partnering; Results Measurement; and Closing. There will be one module per session, starting April 28 until June 16, 2014. CAD will be providing the content on partnering and ecosystem building for inclusive business.
Each module is built around 3 elements:
- Pre-reading of the most important reports on each topic will help participants gain an overview of the state-of-the-art thinking and relevant experts.
- A webinar of 60 minutes’ duration will provide practical advice on how to approach the topic and real-life insights from leading companies.
- Post-session work will allow participants to develop their own project proposal.
The number of participants is limited to 20, and the deadline for registering is April 7, 2014.
More information: www.inclusivebusinessmgmt.com
Brochure: download this 2-page brochure