CAD and IBLF were selected by UNICEF to integrate the private sector in the strengthening of Children’s Rights.
According to the Human Development Index (HDI) that ranks Mali number 160 out of a total of 169 countries, Mali is one of the poorest countries of the world. In this context, children are usually the ones most affected by poverty, and their situation in Mali is critical: today, eight out of ten children suffer from destitution.
UNICEF contracted CAD and IBLF to carry out a mapping of the private sector in Mali in order to identify existing opportunities to improve infant living conditions. The study analyzes how companies could contribute to solving this challenge and go beyond mere charity by developing and implementing CSR practices.
First, the study identifies CSR related best practices for child protection on a global scale. It then investigates initiatives realized by companies in Mali, as well as their perception of the problems that children are facing. Finally, it analyzes how the companies could meet the needs of the children and at the same time be economically sustainable by carrying out innovative business activities.
Based on this research and analysis, CAD experts developed a strategic plan for the set-up of a coalition of the private sector with the aim to improve living conditions of the children of Mali by coordinating the activities of the different enterprises. They also recommended the creation of cross-sector partnerships in the mining sector (gold mining) and the agricultural sector (nutrition projects) to meet the most basic needs of children living in the most deprived areas of the country.