The following report analyzes the potential of Catalan companies to promote innovation at the base of the Pyramid. The objective of the study is the identification of market potential in low income markets. The study has been elaborated in cooperation with ACC1Ó.
2010
Organization: ACC1Ó, Generalitat de Catalunya
Country/Region: Barcelona, Catalunya
Key Areas: Partnerships for Development, Base of the Pyramid, Inclusive Business
Author(s): Casado Cañeque, Fernando; Sánchez, P., Mutis, J., & Alice, L.
The following report analyzes the potential of Catalan companies to promote innovation at the base of the Pyramid. The objective of the study is the identification of market potential in low income markets. The study has been elaborated in cooperation with ACC1Ó.
The study had the following main objectives:
• Provide insight into the conceptual basis of the characteristics of the segment of the base of the pyramid and its business implications.
• Analyze the potential of the segment of the base of the pyramid as a way of internationalization and innovation in Catalan companies.
