The book, supported by the Fundación Carolina and the Foundation Ecology and Development, describes the evolution of Corporate Social Responsibility (CSR) and the current tools available to manage its effects, exposing some of its shortcomings and suggesting future scenarios for implementation. Introduction and foreword by Víctor Viñuales and Ramón Jáuregui, recognized Spanish politician.
Author: Fernando Casado Cañeque
Editorial: University Presses of Zaragoza
Summary of the book:
Some events over the last quarter of the century have irreversibly changed the history of multinational organisations and their relationship with society. The book “CSR in front of the mirror” describes the historical evolution of CSR and the current tools available to manage their effects, exposing some of its shortcomings and suggesting future application scenarios. The author also raises the question of whether CSR is an attempt to respond to social needs effectively assumed by the company, or a strategy to expand market shares to the sensibilized consumer.
View presentation in Madrid on February 22, 2007 at the Circle of Fine Arts.
View the presentation in Barcelona on September 18 at the Equestrian Circle.